Woei Tjin, born in Suriname and raised in Rotterdam, opened his store in 2007. The like-named store quickly established itself as one of the premier boutiques in the Netherlands for exclusive sneakers and apparel. Before the store's inception, Woei was part of the skategroup "Fret Click," known for their unique style and camaraderie rather than competitive tournaments. This group even received their own Nike SB Air Zoom FC "Fret Click" sneaker.

Woei's passion for streetwear began during his time in the skategroup, fueled by sponsorships from brands like Vans and Rodolfo’s Skateshop. He introduced exclusive streetwear from the U.S. to Europe, leading to a thriving business. In 2007, he launched his sneaker store, featuring a logo designed by his friend Pieter (Parra). Within six months, Nike awarded the store a QuickStrike account, granting access to rare sneakers like the Nike Air Yeezy 2.

To celebrate its fifth anniversary, the store collaborated with brands like Stussy and ASICS, resulting in the legendary ASICS x Woei Gel-Lyte III "Cervidae." These collaborations boosted the store's international acclaim and led to the launch of a webshop in 2012. Woei continues to curate an exceptional selection of sneakers and clothing, with weekly limited edition releases. The store’s merchandise line has also expanded, now offering a variety of items produced in limited quantities in the EU.